Would you buy a product from a company that had a website with the URL ThisIsAScam.com? (Obviously not.) Sorry Shakespeare, but when it comes to choosing a domain name for your website, a rose by any other name is definitely not as sweet.
Many business owners are aware of the fact that search engine optimization is an important component of marketing campaigns. And if you’re not one of these business owners, it may be of interest to you that a recent Practical eCommerce survey shows 95 percent of business owners think search marketing has improved their companies.
Still, many entrepreneurs don’t know the first thing about SEO - literally. It’s important to set foundations for search engine optimization to work. As previously mentioned, this includes a solid domain name. Executives should check out online forums to see which names are available to them. It may even be smart to ask an outside consultant how to pick a good URL name. You’ll want it to be close to your business name, clearly articulate the services you provide and stick in consumers’ minds.
Next, business owners need to choose a good web hosting service. You should choose comprehensive databases that will make ecommerce easy for SEO to translate into sales.
Now that you know the first things about SEO, you can set the foundations for building your company through online searches.
